Leading a UX initiative to enhance web application and mobile app for a fintech business
Leading a UX initiative to enhance web application and mobile app for a fintech business
Leading a UX initiative to enhance web application and mobile app for a fintech business
About the Project
About the Project
Leading a UX initiative in the fintech sector, I focused on enhancing the user experience of a fintech web application and mobile app.
By conducting usability testing and analyzing user feedback, we redesigned the app's interface to prioritize key functionalities and improve navigation.
This resulted in a 40% increase in user engagement and a 25% decrease in support calls, demonstrating the app's improved usability and efficiency in meeting user needs.
Leading a UX initiative in the fintech sector, I focused on enhancing the user experience of a fintech web application and mobile app.
By conducting usability testing and analyzing user feedback, we redesigned the app's interface to prioritize key functionalities and improve navigation.
This resulted in a 40% increase in user engagement and a 25% decrease in support calls, demonstrating the app's improved usability and efficiency in meeting user needs.
Leading a UX initiative in the fintech sector, I focused on enhancing the user experience of a fintech web application and mobile app.
By conducting usability testing and analyzing user feedback, we redesigned the app's interface to prioritize key functionalities and improve navigation.
This resulted in a 40% increase in user engagement and a 25% decrease in support calls, demonstrating the app's improved usability and efficiency in meeting user needs.
Project
2018
UX Process
UX Process
Usability Analysis: Conducted heuristic evaluations and user testing to identify pain points in the mobile banking app.
User Feedback Integration: Incorporated user feedback from app reviews and customer support interactions.
Interface Redesign: Revamped the app's interface to prioritize key functionalities and improve user navigation.
Accessibility Focus: Ensured compliance with accessibility standards for an inclusive user experience.
Agile Development: Iteratively improved the app based on user feedback and market trends.
Usability Analysis: Conducted heuristic evaluations and user testing to identify pain points in the mobile banking app.
User Feedback Integration: Incorporated user feedback from app reviews and customer support interactions.
Interface Redesign: Revamped the app's interface to prioritize key functionalities and improve user navigation.
Accessibility Focus: Ensured compliance with accessibility standards for an inclusive user experience.
Agile Development: Iteratively improved the app based on user feedback and market trends.
Outcomes
Outcomes
The application achieved a 40% increase in user engagement through improved app usability and navigation.
Reduced support calls by 25% by addressing common user issues and enhancing self-service features.
Positioned the mobile banking app as a user-friendly and efficient tool for managing finances on-the-go.
The application achieved a 40% increase in user engagement through improved app usability and navigation.