Improving online property search and portfolio experience
Improving online property search and portfolio experience
Improving online property search and portfolio experience
Project summary
Project summary
Tasked with improving the online property search and portfolio experience, I led a cross-functional team in implementing user-centered design principles.
By conducting usability testing and iterating on design iterations, we optimized search filters and enhanced property listings, resulting in a 50% increase in user engagement and a 20% rise in lead generation.
Our collaborative efforts not only improved user satisfaction but also positioned the company as a market leader in digital real estate solutions.
Tasked with improving the online property search and portfolio experience, I led a cross-functional team in implementing user-centered design principles.
By conducting usability testing and iterating on design iterations, we optimized search filters and enhanced property listings, resulting in a 50% increase in user engagement and a 20% rise in lead generation.
Our collaborative efforts not only improved user satisfaction but also positioned the company as a market leader in digital real estate solutions.
Tasked with improving the online property search and portfolio experience, I led a cross-functional team in implementing user-centered design principles.
By conducting usability testing and iterating on design iterations, we optimized search filters and enhanced property listings, resulting in a 50% increase in user engagement and a 20% rise in lead generation.
Our collaborative efforts not only improved user satisfaction but also positioned the company as a market leader in digital real estate solutions.
What were the problems?
What were the problems?
Complex Search Filters: The existing search filters were overly complex and not intuitive, leading to user frustration and drop-offs.
Suboptimal Property Listings: Property listings lacked essential information and visual appeal, making it difficult for users to find relevant properties and causing decreased engagement.
Interdepartmental Collaboration: Coordinating efforts across multiple departments, including design, development, and marketing, required significant effort to ensure alignment and effective communication.
Usability Issues: Initial usability testing revealed several pain points in the user interface, necessitating multiple design iterations to address user feedback.
Technology Integration: Integrating the enhanced search filters and property listings into the existing platform posed technical challenges, requiring thorough testing and troubleshooting.
Market Positioning: Establishing the company as a market leader in digital real estate solutions required significant improvements to the user experience and strategic marketing efforts to differentiate from competitors.
Complex Search Filters: The existing search filters were overly complex and not intuitive, leading to user frustration and drop-offs.
Suboptimal Property Listings: Property listings lacked essential information and visual appeal, making it difficult for users to find relevant properties and causing decreased engagement.
Interdepartmental Collaboration: Coordinating efforts across multiple departments, including design, development, and marketing, required significant effort to ensure alignment and effective communication.
Usability Issues: Initial usability testing revealed several pain points in the user interface, necessitating multiple design iterations to address user feedback.
Technology Integration: Integrating the enhanced search filters and property listings into the existing platform posed technical challenges, requiring thorough testing and troubleshooting.
Market Positioning: Establishing the company as a market leader in digital real estate solutions required significant improvements to the user experience and strategic marketing efforts to differentiate from competitors.
Early stage benefit matrix during definition
Early stage benefit matrix during definition
2019
2019
My UX process to resolve the noted problems
My UX process to resolve the noted problems
User Journey Mapping: Mapped out the complete user journey, from initial property search to final transaction, identifying key pain points and opportunities for enhancement at each stage.
Collaborative Workshops: Conducted design thinking workshops with real estate agents and potential buyers. These workshops provided valuable insights into user needs, preferences, and pain points, ensuring the design solutions were grounded in real user experiences.
Iterative Design: Developed multiple design iterations based on continuous feedback from usability testing sessions. Each iteration aimed to refine and optimize the user experience by addressing specific issues identified during testing.
Responsive Design: Ensured the platform provided a seamless user experience across various devices and screen sizes. This approach addressed the growing trend of users accessing property listings on mobile devices, enhancing accessibility and convenience.
Agile UX: Employed agile methodologies to remain adaptable to evolving market demands and user preferences. This allowed for quick iterations and updates, ensuring the platform remained relevant and user-centric.
Detailed Steps
User Journey Mapping:
Conducted thorough research to map out every touchpoint a user encounters during their property search journey.
Identified friction points, such as cumbersome search filters and inadequate property information.
Collaborative Workshops:
Engaged real estate agents and potential buyers in collaborative workshops.
Gathered firsthand insights on what users need and expect from an online property search platform.
Iterative Design:
Created wireframes and prototypes for new design solutions.
Conducted usability testing sessions to gather user feedback.
Made iterative improvements based on testing outcomes to refine the user interface and functionality.
Responsive Design:
Developed a responsive design framework to ensure optimal performance on desktops, tablets, and smartphones.
Tested the platform on various devices to guarantee a consistent and intuitive user experience.
Agile UX:
Implemented agile workflows to manage the project, allowing for flexibility and rapid response to user feedback.
Regularly updated the design based on iterative testing and changing user needs.
User Journey Mapping: Mapped out the complete user journey, from initial property search to final transaction, identifying key pain points and opportunities for enhancement at each stage.
Collaborative Workshops: Conducted design thinking workshops with real estate agents and potential buyers. These workshops provided valuable insights into user needs, preferences, and pain points, ensuring the design solutions were grounded in real user experiences.
Iterative Design: Developed multiple design iterations based on continuous feedback from usability testing sessions. Each iteration aimed to refine and optimize the user experience by addressing specific issues identified during testing.
Responsive Design: Ensured the platform provided a seamless user experience across various devices and screen sizes. This approach addressed the growing trend of users accessing property listings on mobile devices, enhancing accessibility and convenience.
Agile UX: Employed agile methodologies to remain adaptable to evolving market demands and user preferences. This allowed for quick iterations and updates, ensuring the platform remained relevant and user-centric.
Detailed Steps
User Journey Mapping:
Conducted thorough research to map out every touchpoint a user encounters during their property search journey.
Identified friction points, such as cumbersome search filters and inadequate property information.
Collaborative Workshops:
Engaged real estate agents and potential buyers in collaborative workshops.
Gathered firsthand insights on what users need and expect from an online property search platform.
Iterative Design:
Created wireframes and prototypes for new design solutions.
Conducted usability testing sessions to gather user feedback.
Made iterative improvements based on testing outcomes to refine the user interface and functionality.
Responsive Design:
Developed a responsive design framework to ensure optimal performance on desktops, tablets, and smartphones.
Tested the platform on various devices to guarantee a consistent and intuitive user experience.
Agile UX:
Implemented agile workflows to manage the project, allowing for flexibility and rapid response to user feedback.
Regularly updated the design based on iterative testing and changing user needs.
Project
Project
2020
2020